Your product and service offering is already solid enough, but your entrepreneur’s instincts are telling you that it can be better? Listen to them, and you’ll shortly realize that the best way to improve your business is by listening to your customers as well. Unfiltered feedback is one of the best customer retention strategies you can employ. The sooner you do so, the bigger your lifetime revenue will be.
Listening to customer feedback can help you develop better products and services, offer more value, build stronger relationships, increase customer satisfaction, reduce the customer churn, make better business decisions, stop recurring problems, identify “at risk” customers and discover potential advocates.
The benefits are truly endless, though they come at a petty price. You’ll need to establish an internal process to garner and track complaints, and make it easy for customers to express their problems. Here’s how.